Tasked with showcasing and promoting Border Biscuits’ new look and extended range of biscuits, we recruited 8 key influencers who embodied the brand perfectly. We used influencers to introduce consumers to the new Border Biscuits branding as well as highlighting the products’ delicious taste.
Creators were briefed to share their hobbies or daily routines. Ranging from DIY, parenting and hobbies such as podcasting, the content gave us a momentary look into their lives and concluded by ending the day with a relaxed Border Biscuits moment.
Alongside this we ensured we had a clear drive to Tesco to ensure the final connection was made through purchase, as well as driving traffic to the website.
Within 5 days after the campaign went live, creators had accumulated great engagement from their content. This provoked masses of consumer interaction and discussion around the brand and its range.
With a total engagement rate of 4.4%, it was way above average!