To create an experience that raised awareness of Garden Gourmet products, changed perceptions about cooking and preparing vegan food and encouraged trial at home.
Introductory AR experience activated via a QR code located on the ASU plus a takeaway leaflet featuring a tasty recipe, encouraging customers to find the ingredients in store.
QR code on the leaflet revealed a virtual AR cook-a-long experience with @Ella_vegan all in the comfort of the customer’s own home.
Customers were encouraged to share on social media using the hashtag #MeatlessMondays.
Our insight showed that flexitarians would eat more plant-based food but found it challenging to prepare.
Working with an established Influencer we created several cook-a-long videos to showcase how easy these plant-based recipes could be.
Augmented Reality (AR) via QR codes has become increasingly accessible, and we chose this emerging technology to disrupt and engage the consumer in a unique in-store and at-home activation.