Drawing on demographic insight we developed an on-brand, relevant strategy to encourage customers’ participation at the start of the shopping journey, disrupting mindset and driving consumers to purchase. 

High energy pit stop experience changing tyres on a real F1 racing car. Participants received money off coupons and merchandise. Advertised on the Red Bull website and we took it online for those who couldn’t make it in person.

To create an experience that increased awareness and purchase of Red Bull Zero and Watermelon variants by Tesco customers visiting the store as well as those not there on the activation days.