Robinsons wanted to drum up awareness for the drink which provides 40 servings as opposed to the regular single squash version which comes in a bigger plastic bottle and only provides 20.
We created a stand made from recycled or recyclable resources. Even the giant bottle was built from shredded plastic from recycled bottles. The display further reduced waste by removing cellophane and unnecessary cardboard. QR codes reduced the need for leaflets.
Our insight told us that 41% of shoppers have reduced or stopped using single-use plastic and 63% consider reusable or recycled packaging to be 'very important' to them when choosing grocery products and put this front and centre in our strategy.