Case study

Sampling

Sampling at Tesco: If you are launching a completely new product or variant, sampling &experiential allows customers to try before they buy.
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When to sample

If you need customers to TASTE or trial your product in some way, sampling & experiential is the obvious approach.

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Product benefits and education

Product demonstration is ideal if you need to explain how a product should be used.

Well-briefed product specialists are perfect for explaining health benefits.

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NPD and greater reach

If you are launching a completely new product or variant, sampling &experiential allows customers to try before they buy.

Adding an experiential element to your activity drives engagement, reach through social sharing and brand love.

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Let’s chat about the best approach for your brand.

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